AI DM appointment setting for coaches

We set your calls.
You close them.

Every lead who DMs you gets a reply in seconds, a real conversation in your voice, and a booked call on your calendar if they're a fit. Day or night. We build it, run it and keep improving it, so you can stay on your calls.

Book a free DM audit

Free 20 minute audit. No pitch deck, no pressure.

sarah.liftsActive now
Today
hey saw your reel about cutting without losing strength. do you do 1:1?
Hey Sarah! Yes I do. What are you working towards right now?
trying to drop 8kg before a comp in march but my lifts keep tanking
That's a really common one when the deficit is too aggressive. March gives us room. Want to jump on a quick call and map it out?
yes pls
I've got Thu 10am or Fri 2pm your time. Which is better?
fri 2
Call booked · Fri 2:00 PM

The problem

Your content is working. Your inbox isn't.

The leads are already in your DMs. Most of them never make it to a call because nobody got back to them fast enough, or properly enough.

Requests14 unread
mia.runshow much is the program? i'm keen
Seen 9h
coach.danis this for beginners too?
No reply
priya.movescan we talk this week?
Went cold
jake_treplied "info" to your story
No reply
lena.wellnessthanks, i'll think about it
Went cold
marcus.fitdo you have spots open?
Seen 2d

Slow replies

A lead who messages you is never more interested than in that moment. Hours later, they've moved on, or booked with someone who answered first.

Bots that only drop a link

Keyword automations send a freebie or a calendar link and stop. No questions, no rapport, no reason to book. Most links never get clicked.

Human setters that don't scale

They cost a salary or commission, work set hours, need training and checking, and the good ones leave.

How it works

Done for you, start to finish.

This isn't software you have to learn. We set everything up, run it, and keep tuning it. You show up to the calls.

Free DM audit

We look at how leads reach you today, what they ask, and where they drop off.

20 minutes with you

We build your setter

Trained on your offer, your tone, your qualifying questions and your answers to the usual objections.

We do this

It goes live

It replies to every inbound lead, has the conversation, and books qualified people straight onto your calendar.

We do this

We keep improving it

We review conversations every week, fix what's off, and send you a short report of what got booked.

We do this
Your part: one audit call, one setup session to approve how it talks, and showing up to the calls it books.

Compare

The speed of a bot. The conversation of a setter.

Most coaches are choosing between these three. Here's how they stack up on the things that actually get calls booked.

Human setterKeyword botSetMyCalls
Replies within seconds~When they're online✓Yes✓Yes, every time
Holds a real conversation✓Yes✕Sends a link✓Yes, in your voice
Qualifies before booking✓Yes✕No✓Your criteria
Books on your real calendar✓Usually✕Lead has to do it✓Offers open slots in the chat
Covers nights and weekends✕Rarely✓Yes✓Yes
Follows up automatically~If they remember~Only if you build it✓After 4 hours and 22 hours
CostSalary or commissionLow monthly tool feeFlat monthly fee
Your time to manage itHiring, training, checkingBuilding and fixing flowsWe run it for you

Who it's for

Built for coaches who close on calls.

We only take on coaches we know we can help. If this isn't a fit, we'll tell you on the audit.

A good fit if you

  • Sell a high ticket coaching program and close it yourself on a call
  • Get around 10 or more lead DMs a day, from content or ads
  • Are falling behind on replies, or tried a human setter and it didn't stick
  • Run an Instagram professional (business or creator) account

Not a fit if you

  • Get a handful of DMs a week and can answer them all yourself
  • Sell low ticket products with no call in the process
  • Want a bot to take payments or make promises for you
  • Want to cold message strangers in bulk

You stay in control

It books the call. You close it.

The setter's job ends when the call is on your calendar. Everything that matters stays with you.

Jump in any time

Take over any conversation yourself, whenever you want. Questions it shouldn't answer get handed to you, not guessed at.

Only replies to inbound

It talks to people who message you first. Built on Instagram's official messaging tools, with no logins shared and no spam.

Never takes payments

No prices promised, no money handled. It gets qualified people onto your calendar and stops there.

Don't take our word for it

DM us. Watch it book your call.

Our own Instagram runs on the same setter we build for clients. Message us like a lead would and see the whole thing happen from your side.

1DM @setmycalls 2Have the conversation 3Get your audit booked
Message @setmycalls

FAQ

Questions coaches ask first

What does it cost?

One flat monthly fee, with no per-call or per-lead charges. The exact number depends on your DM volume and setup, so we go through it on the audit once we know it's a fit.

Will my leads know it's not me?

It writes the way people text: short, casual, in your tone. You approve how it talks before it goes live. If a lead asks directly, you decide how it answers.

What if it says something wrong?

It only answers from what you've approved, and it hands anything outside that to you instead of making it up. We also review conversations every week and tighten anything that's off.

Is my Instagram account safe?

It's built on Instagram's official messaging tools, only replies to people who message you first, and never needs your password.

How fast can it go live?

Usually under 2 days. Most of the work is on our side: learning your offer, your tone and your qualifying questions.

Which calendar does it book into?

Your existing scheduling calendar, so calls land exactly where your other bookings already do.

Do I have to change how I sell?

No. You keep your offer, your call and your close. We just make sure more of the right people get onto that call.

Your next client might already be in your DMs.

Book a free 20 minute DM audit. We'll show you where leads are slipping and whether we can fix it.

Book a free DM audit Or DM @setmycalls